Simple Video Studio

Are you struggling to compete in a crowded online niche?

Set-up a simple TV-video studio in your house or office and dazzle your fans with videos that show off your products or services.

Set up your own shopping network. Seriously, you could with a simple, but well organized video production studio.

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Look at QVC with the mind of a TV producer and what do you see? A couple of people sitting on a simple set, holding up products, and chit-chatting non-stop. How easy is that?

Reasonably easy.

Setting up a studio allows you to crank out lots of videos quickly. Studio production method uses multiple cameras and microphones at once. It's all edited live, on the fly like a live TV show. This saves TONS of time in editing.

LIVE TO TAPE

"Live-to-tape" or "as-live" is an expression in TV production that means it is done in a live manner but recorded for playback later. If you make minor mistakes, you keep going, just like you would if it were live. Live-to-tape is a great method.

All studio production, even if you do tweak it some later, is MUCH faster and cheaper than standard field production, which is one-camera technique and editing.

WHAT EQUIPMENT DO I NEED?

Typically, a TV studio has at least three cameras and some way to switch between the cameras live as the show is happening. Of course if all you have is one camera, that won't stop you from producing great videos. Using multiple cameras and a video switcher to edit your show on the fly was originally invented in Hollywood when TV came along as a cheaper and faster way to produce shows. Movies had traditionally been made using one-camera technique and still are today. If you are going for meticulous high art, one-camera technique allows you more precise control. Studio technique is primarily done for budgetary reasons.

Usually, a TV studio is divided into at least two rooms. The studio where the lights, camera, and action take place is next to a separate "control room" where the director and technicians are. It helps for the control room people to be able to see into the studio so a window is usually built in. Keep sound proofing in mind; you don't want the control room noise to be picked up by the mics in the studio.

The audio and video switchers, the heart of any video production studio, are both in the control room along with lots of monitors, all the graphics generators and other various pieces of equipment. (Note. As computers get faster and more powerful, they are replacing video and audio switchers.) click this link to a post about computer powered remote video production.)

If you are a lower budget operation, the biggest concern you should have is locating in a quiet place where you have as much room as possible. You also need to have control over the lighting and sound. Rooms that are built for the purpose of a video studio would be built without windows to maximize lighting control.

Usually, a video studio will have lights mounted on a heavy metal ceiling grid. That way you can easily put them wherever they're needed. If you do not have a full grid, you can hang lights to some types of ceiling using c-clamp-like mounts. Lights hung from the ceiling give an angle to the light that seems natural. Plus, hanging lights from the ceiling keeps them out of the way. Run your cords along the ceiling and then tack them down the wall.

Lights hung from the ceiling is the best way to do it, but is not 100% necessary. You can use portables. Portable lights on stands take up more room than those mounted on the ceiling but your shot will still look OK and that's all that matters.

The director or technical director operates the video switcher, going from shot to shot when appropriate. The director also adds graphics when appropriate. All video sources are plugged into the video switcher and are under control of the director. A large operation will have separate components and operators for graphics, pre-recorded tapes and other sources of video such as satellites. A small operation can get by with one director and all the cameras locked down on tripods.

Today, powerful computers can take the place of all the video and audio switchers and graphics components, which makes it even easier to set up a portable studio. You can do it either way.

Here's a list of the video production equipment you need to set up a fully functional yet simple TV studio:

  • Multiple Cameras
  • Tripod for each camera
  • A video switcher that can handle every single video source you have (or computer system)
  • Multiple microphones
  • An audio switcher that can handle every audio source you have (or computer system)
  • Graphics generator
  • Multiple TV Monitors, minimum of one per video source
  • Video tape/DVD decks
  • CD/audio tape players
  • Cables and connectors to piece it all together
  • Lights
  • Set furniture- usually something homey. Avoid detailed patterns. Go for solid colors that blend.
  • Making your videos in a studio will save tons of time. Switching a show live saves hours and hours of editing time. There are many practical reasons for setting up a studio if you are serious about video production

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